Cotton represents 65% of textile inputs, which characterizes this raw material as strategic for the national industry. However, the intense use of water and pesticides has transformed ordinary cotton into one of the most polluting commodities in the world. The “2025 Sustainable Cotton Challenge”, guided by the UN Sustainable Development Goals (SDGs), secured an agreement with 39 transnational companies that have committed to develop products with 100% sustainable cotton. In Brazil, less than 1% of cotton production is of organic origin. Included in the percentage, colored cotton is gaining prominence.